--- And a Merry Christmas to all Iptegrity readers!---
They can’t copyright Christmas can they? The public debates around Christmas and commercial profit tend to focus on consumerism and retail sales. What role does copyright and intellectual property play in it? Scratch the surface and you will find that intellectual property plays a critical role in making that consumer Christmas happen. Indeed, it is like the cement which binds so many elements that comprise what we now call ‘Christmas’.
For Christmas is now so much about what the marketing men call ‘branding’. If you put branded perfume, chocolates, alcohol into your Christmas shopping basket, you are literally buying into the IP that is the brand. Your Christmas dinner may well l consist of branded food – in Britain, a Bernard Matthews turkey, for example.
Of course, it gets more sinister when you consider the Christmas Day entertainment. The branded party games that you may play after your festive meal will be IP protected - Monopoly, Scrabble, Twister, etc.
Does your family have a sing-along? Christmas is an integral part of the music business. There are literally dozens of new Christmas pop songs. It’s not just the Christmas Number One song. There is a short tail of popular ditties which presumably earn their composers, lyric-writers, and recording companies a jolly nice Christmas bonus in copyright fees. George Michael, Queen, Elton John, Cliff Richard, Mud, the Pogues and Kirsty McColl, Dean Martin, Shakin’ Stevens, the Ronettes, Amy Winehouse – they’ve all had a Christmas song. Even Alice Cooper did a macabre version Santa Claus is Coming to Town. And Bruce Springsteen lent his brand of New York cool to Santa too.
Slade’s Merry Christmas Everybody is played in every supermarket, d-i-y store, pub, petrol station – you name it, they play it throughout December ( in Britain anyway). Lead singer Noddy Holder’s pension pot is likely to get a hefty post-Christmas top-up from the Performing Rights Society (via SGAE, GEMA, SABAM, SACEM, etc).
Even Classical Christmas songs which are out of copyright will be caught in the IP net because the recording (CD. download, MP3) will be in-copyright.
Christmas is also important to the book trade. That other famous Noddy, the children’s book character, still works for his copyright even 40 years after his creator’s death. The cheeky little chappie with the red hat is available for personalised Christmas books where your child is the central character – what would the author Enid Blyton have made of that? Not to mention his DVD Noddy Saves Christmas. All grist to the Blyton estate.
Even the august BBC manages to exploit Christmas with special boxed sets of its copyrighted comedies, because after the turkey is cleared away, the sing-along has ended and party games are exhausted, people love to view old favorites like Yes Minister .
This is only a very tiny glimpse of the role that copyright and IP plays in Christmas. I haven't even mentioned Disney or Warner. But I think you get the picture. Have a happy copyright Christmas!
PS. 3 January 2012. Viewing the BBC's Strictly Come Dancing Christmas Special, my "short tail" was uncannily accurate, with Shakin' Stevens providing the live music, and this Santa jive.
You are free to re-publish this article under a non-commercial Creative Commons licence, but you must attibute the author and put a link back to iptegrity.com. Academics – please cite this article as Monica Horten, A Happy Copyright Christmas! www.iptegrity.com, 23 December 201 . Commercial users – please contact the author.