Big tech accountability? Read how we got here in The Closing of the Net
The other side of the copyright story - the so-called ‘new business models’ - receives far less attention at a policy level than the enforcement measures. The industry lobbying is overweight with recommendations for way s that governments can impose restrictions in order to protect copyright material. Conversely, the debate is less about how changing a business model can overcome the issues around the online dissemination of infringing content.
This issue has, of course, moved on a lot since I began this blog in 2008. Streaming has become the music industry's favoured business model, and streaming services like Spotify have blossomed. This has shifted the landscape. However, it is historically true that each time a new technology appears, the industries that have vested interests in copyright, increase the intensity of their lobbying. It is important for those engaged in copyright policy, to keep an eye on new developments and understand their implications and the opportunities for new ways to structure the entertainment and music businesses.
In this section, I have been logging information about the business of copyright. The idea is to begin to get a feel for the financial issues of the copyright industries and how to link them to policy decisions. Thus, it may seem a bit disjointed and sketchy, but it may provide threads for further investigation and to see where it leads. My feeling is that what policy-makers should not be asking is ‘how big a problem is the downloading of copyrighted content?’ but rather, ‘what are the real problems in the copyright business?’. and not 'how can we protect copyrights?' but rather 'how can we achieve revenues for the copyright industries in the online environment?'